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Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…
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Popular Features
- Tag library (21)9.494%
- Role-based user permissions (22)7.676%
- Ease of writing custom tags (23)7.474%
- Rules-driven tag execution (21)7.373%
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…
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What is Ensighten Manage?
Ensighten Manage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Reviewers rate Tag library highest, with a score of 9.4.
The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.
One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.
Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.
Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
January 30, 2017
Manage Tags with Ensighten Manage
We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag management system eliminates the tight dependencies between the website implementation and the tagging code. Ensighten Manage in particular is the best of the bunch. Its extensive Apps allow for quick and easy deployment of tagging code for common technologies, and the flexible timing controls provide all the latitude one needs to manage the performance and behavior of a website.
- Apps: Very handy for quick deployment of common marketing and analytics solutions.
- Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
- Deployment timing options: Perfect for managing tag performance.
- We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
January 24, 2017
Ensighten is a one stop shop for tags
We use Ensighten Manage to deploy our marketing tags, and will be deploying it across the entire organization in 2016. We switched to Ensighten Manage for better speed to market, accuracy and performance of tag deployments. In addition, Ensighten Manage provides a single platform that can meet the needs of multiple stakeholders with different needs, including analytics and MVT. Previous container tag solutions did not allow for easy deployment of such a diverse array of tags.
- With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
- We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.
- Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.
January 15, 2016
Ensighten Manage Review
We use Ensighten Manage to manage web analytics tagging on our internet-facing websites. Currently, only the Digital Marketing, Internet Development and IS Architecture teams are given access. This application addresses the need to configure and deploy a variety of tagging requirements in an agile fashion that avoids the lengthy web development patch cycle.
- Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
- Roles and security can be thoroughly defined.
- Very good selection of tagging technologies.
- Site is stable, no availability concerns.
- GUI in general is straightforward.
- Improve speed of publishing.
- Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
- Keep up to date with Google Analytics features.
December 16, 2015
Ensighten Manage to the rescue!!!
Our organization is currently introducing Ensighten Manage into the digital infrastructure across multiple lines of business globally. At least one regional team has fully integrated Manage as its tool of choice to deploy all of its marketing, advertising and analytics tags as well as some other custom apps. We have been able to consolidate multiple instances of the same types of tags in to a single instance, improve governance management of tags, and start the process of limiting dependence on technology teams and processes. The speed to production for the tags we have deployed via Manage is a tremendous value add to our organization.
- Flexibility of user account management
- Ease of applying new and existing tags to websites.
- Excellent consultant support.
- Churning of the UI. At times the UI is slow to respond and requires closing and restarting the browser or clearing cache and cookies to display the menus.
- Greater visibility of user activity throughout the entire tool. Even when using the super user Account-Admin role, updates/edits to user accounts can go undetected and do not show up in user activity logs. This is a critical element to user entitlement security management.
- A built-in user dependence mechanism that will force review of deployments before they can be enabled, committed and/or published. The ability to assign tasks is great, but would work better within our organization, if we so choose, we can assign a task and restrict to movement of a deployment until the next in line associate performs their given function.
- Periodic prompts to reset the user password.
December 15, 2015
Ensighten Manage Review
Ensighten is used to manage all tag setup and delivery used on our site. Various teams and and business units around the world setup campaigns to deliver things such as tracking, marketing, chat, and various analytics configurations to each country site. Having come from their previous platform, Tagman, Ensighten has allowed us more flexibility in getting these configurations done and pushed to production.
- More flexibility in setting up and deploying tags.
- Better management of when tags are fired on a page.
- Better integration with 3rd party tools.
- Staging and deploying changes from multiple teams at different times can use a little improvement.
December 15, 2015
Media Company use of Ensighten
We use Ensighten as a tag manager for certain tags on our website - mainly 3rd party tags so we a have a better way to control and also for management of our Target mbox tags. It is being used only in our organization as far as I'm aware. It addresses the problems we have of being able to control JS code for third parties and to make changes more easily than going through our engineering group.
- Allows flexibility in managing code
- Allows control of mbox tags - expense management
- Allows flexability in analytics code updates and changes
- More product communication
- Doesn't work as well as Adobe DTM with analytics tags
- Hard to implement in large scale operations for advertising tags
December 15, 2015
Robust & Powerful Tag Management Tool
Manage is used across multiple business units within our company, and by many job functions. It allows us to reduce our time to deployment for web analytics tags while simultaneously maintaining a high level of oversight and governance. After we integrated Manage into our delivery process, the reduction of traditional IT involvement for our digital projects saved us time, money & frustration.
- Ensighten Manage allowed us to reduce time to deployment.
- Using their built-in app templates, we reduced human errors and were able to involve less-technical teams in the tag deployment process.
- Tag audits & ad-hoc code reviews/revisions are easy to accomplish. We have thousands of tags across our organization and are able to organize, search, and manage them all with relative ease.
- The user interface of Ensighten can be buggy at times and we've encountered some lags in performance when going through the deployment workflow. These have had no measurable impact on tag delivery, so they are more day to day frustrations than business critical issues.
December 09, 2015
Ensighten Manage - a great enterprise level tag management solution
This is currently being used across the UK business unit. It enables us to efficiently manage (and keep track of) over 300 tags placed across over 45 different websites. The built-in apps save time and improve accuracy of deployments, ensuring that data is collected from the earliest moment of a campaign, and no spend is unaccounted for.
- Ensighten Manage enables us to quickly deploy tags to specific pages.
- Ensighten Manage enables us to deploy the correct code, the first time.
- Ensighten Manage enables us to leverage the data layer to capture customer information and personalise the user experience.
- Ensighten Manage can be complex for non-technical users to get their head around, especially concepts like RegEx for page targeting.
- Ensighten Manage authentication can timeout at the wrong time, and cause the loss of work.
- Ensighten Manage doesn't currently have the ability to define variables for use across deployments like Google Tag Manager.
December 08, 2015
Ensighten Manage Ups and Downs
Blinds.com is now using Ensighten Manage to manage most of our marketing tags on our new platform. The tag management enables marketing to make most changes without involving IT. Although it is a very well designed tag management solution, we still run into complications every so often.
- The new data layer is very easy to use and very useful.
- Secure websites don't pass IP information, needs to be fixed. HTTPS is becoming the norm.
- Better and more organized training material.
Ensighten Manage is being used by the whole organization for analytics, third party scripts injection and TMS data management.
- Async javascript injection on the page
- Easy to manage deployments
- Third party scripts integration is easy
- Sync script management is difficult
- Publish flow is a bit big
November 20, 2015
Manage has pretty much everything you'd need
Ensighten Manage is being used to deploy tags to our entire ecosystem of websites as well as to fire various event tags to deepen our learnings in Google Analytics Premium...and we also have deployed a digital data layer.
- The pre-configured apps are very useful for deploying many tags much easier than without it.
- The Inform feature really helps minimize the involvement of QA.
- The ability to sort/filter tag deployments & conditions is very valuable if you've got a high volume of activity.
- Seeing the history of changes to deployments can help isolate where problems may have occurred.
- Ability to configure entitlements/user types.
- Lack of integration with JIRA or baked-in workflow.
- Extend the session time out.
June 03, 2015
Ensighten 1.0 Review
Score 5 out of 10
Vetted Review
Verified User
At Autodesk.com we are using the Ensighten application to deploy Omniture, Google and Test and Target tags. No, we have not implemented Ensighten across the whole organization.
- You can deploy basic tags much faster.
- You can manage and control deployment on your own.
- Easy tool to learn from GUI point of view but still need JavaScript skills.
- I don't think Ensigten works well for AJAX web site.
- If you don't have JavaScript skills, you will not be able to use Ensighten.
- Deploying rules with Ensighten 1.0 application could be problematic because it deploys all the rules at once and not just individual rule you selected.
Score 9 out of 10
Vetted Review
Verified User
Our company transitioned to Ensighten Manage 2.0 fairly recently in an effort to streamline the process of implementing new tracking pixels. The key users in our situation are the marketing specialists and analytsts, who will be using the tool to manage tracking deployments for a variety of partners. Although we are still in the early stages, the obvious benefits of using tag management technology in the long term will include ease of implementations for non-technical employees, streamlined removal and maintenance of existing code deployments, and the ability to work with the consultants from Ensighten to mitigate risk of impact on user experience. Furthermore, it will allow both large and small-scale modifications with targeted scope without the need to slow the backlog of development efforts on the client-side, meaning our internal resources can focus on improving the website while marketing and non-technical folks handle the portfolio of partners.
- Reduces reliance on IT and developers to add, remove, or manage code
- Enables non-technical users to actively manage their own tracking deployments
- Ensighten support is particularly helpful in implementation projects
- Fast, safe removal of code if issues to arise
- Could benefit from more details change logging
- Would like to see better filtering/search approaches for deployments (ie - search in code, etc.)
- Deployments don't publish immediately, so any reduction in time here would be an improvement
February 11, 2014
Ensighten The Ultimate Tag Management Solution
Score 9 out of 10
Vetted Review
Verified User
Ensighten is a well-known tag management tool for implementing SiteCatalyst on your website. It addresses problems around tag implementation for websites and social media pages, making implementation much easier compared to using the tagging code for each individual page of your website which is much more complicated.
- Tag implementation
- Social media tracking
- Mobile application tracking
- Mobile analytics
- It has a tough code interface.